The Store

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Our company started operating in the underwear trade in 1971 in the center of Athens (Kairi 2) with a small store designed for the requirements of that period having however, in its composition several pioneering elements ensuring the impressive for its time, this particular element was the "ancestor" of today's development.

The cornerstone of the company's support was the dedication to the art of commerce combined with unparalleled commercial ethics and respect for the consumer (the specific elements were occasions for favorable comments in newspaper and magazine articles - Postman magazine article entitled - European consequence in the center of Athens.)

The big leap was made in 1978 with the exclusive activity of wholesale trade by transferring to privately owned facilities on 3 Vlahava Street in Omonia. Ensuring the expected which is the component of a painstaking study of the market aiming at the most complete and correct service to the public in a civilized and beautiful environment.

The excellently organized structure with the innovative options quickly led to the production of exclusive products which were chosen and absorbed by the consumer audience at a rapid pace (characteristics of Private Label PAULINA TIGHTS).

The path through dedicated work combined with the search for a more favorable family life but also love for the place of origin, led in 1989 to the transfer of our company to the center of Lamia (in a multi-storey building that ensures the abundance of consumer options) housed on the street 21 Rozaki Angeli and the corner of Kalyva Mpakogianni.

The above choice was interpreted by the local community as a commercial PHENOMENON of repatriation.